Distribution of product information

The management of content distribution plays an important role in the brand-building exercise for a company. It also defines the level of connectivity with your end customers. Many organizations have spent a lot of time and effort in streamlining the process of distribution of information.

INFORMATION IS THE POWER OF KNOWLEDGE.

In the rudimentary approach, marketing & advertising departments spend months in defining the appropriate strategy for content distribution. An additional push is provided by the Sales and Product development teams to devise the perfect model for content distribution. Yet every effort boils down to spreadsheets, PDF’s and other protected document (sometimes printed for a high volume of data).

In the entire process mentioned above, there are few redundant problems which are faced by almost every organization:

  • They all want non-editable databases, which can be readily shared in the market with a certain group of users, depending on its utility.
  • All information that gets out of the company should be secured and not fall into wrong hands that might lead to brand sabotage.
  • Also, the information is stored in small data islands on the hard-drives of the employees. Collating the information perfectly from all these information islands is a nightmare, which most of the organizations face.
  • And above all, avoid follow-up conversations in form of emails, messages etc. to ensure the delivery of the information.

Even after the introduction of technology in this space, few methods are still pursued by most organizations because the middle and lower management level employees find it user-friendly. The only glitch in this process is that it involves a lot of information flown to-and-fro to make the delivery of information possible. It causes a delay in the process and leads to irritation among the customers.

Any spike in demand cannot be addressed by the supply-chain department on an urgent basis, without exceptional management approvals. It invariably tarnishes the brand image and maligns the capacity of an organization. It also affects the employees in the long run and forces them to work only in the orthodox manner of the prevailing systems.

All information related to products like quantity, quality, SKU codes, procurement time, demand economics of the different regions, competitors’ information, any added feature etc. should be readily available to a respective set of users.

Any structural, accounting, product-related change should be conveyed to the related users without any delay. This will directly affect the demand for the product and convince the consumers about the commitment of the organizations towards them.

On the other hand, information from the market should also reach the organizations in a dynamic manner to synchronize with the market trends and ensure wider demand for the products/services.

Furthermore, information islands (in the form of excel sheets/ PDF’s) sitting inside the various hard-drives also lead to utter confusion. Limited information regarding their updates is available, enforcing further delay in the delivery process.

Imagine a content management system, which enables all the above features in a secured business environment and helps in streamlining the problems faced by Marketing, Sales, Product Development and Supply Chain departments.
With Catalog Bar, all the above problems can be solved without any delay. It is a content management system which allows the organizations to simplify the processes. Multiple categories of product/services can be shared with the users. All useful information related to the product like purchase invoice, vendor receipts, product images etc. can be tagged within the system.

To address the market requirements dynamically, customizable forms are also available in Catalog Bar. The utility of these dynamic forms is not just limited to market surveys only, but it can also be used in stock updates, new product extension features available in the market.

And lastly, Catalog Bar also tags the login information of the available users and enhances the accountability of the employees.

Therefore, Catalog Bar can provide all the required solution to the problems associated with the content management procedure. It will also help the companies to abolish the product catalog, brochures, product description leaflets, price lists etc. Any cost or effort that was involved in the catalog making process can now be used for more critical issues.

This will help the brands to have wider exposure to the market and develop brand loyalty among the customers for a longer duration.

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