In the modern times, it is becoming really impossible to establish a connection with the end consumers. The only medium to reach the customers effortlessly, is mobile/digital media.
All conventional marketing strategies which included distribution of printed material like brochures, catalogues, leaflets, product catalogues are becoming obsolete. Marketing of the products on mobile/digital media is dominating the advertising world.
Digital catalogues are slowly becoming the most affordable medium to help the organizations grab the nerve of the market and enjoy continual customer loyalty.
Usually catalogues served the purpose of sharing information about the new products like edition, prices etc. Also, physical warehousing, distribution and inventory management of these printed catalogues overburdens the marketing team. So, the marketing teams are drifting towards digital catalogues.
Digital catalogues have overcome all the above-mentioned hurdles and helped in the smooth functioning of the organizations. Customers rely heavily on the digital catalogues and engage with the brands on incredibly deeper levels.
In addition to this, there is a lot more that can be done with digital catalogues. Some distinguishable features that have set the market tone for digital catalogues are mentioned below:
Allow Dynamic Changes
The best feature that any marketing tool could offer would be cutting down the communication gap between the customers and the company. Digital catalogues, allow change in the content dynamically and offer empowered solution to the customers. This further cut short the lag in the delivery time of the products and helps in avoiding any miscommunication.
There were very little chances of getting the catalogues getting shared with the right set of customers. The probability of a catalogue reaching the potential customers is very low. As organizations would want their customers to share their favourite products in the catalogues with the like-minded people and be shareable within seconds on several medium.
Digital catalogues can make this possible, which means that the products will have a greater chance of being viewed and shared by right audience.
Ensure Returning Visitor
Printed catalogues mostly end up in the garbage bags or a book shelf and would never find potential customers to justify their existence. The organizations would never want their customers to be distanced from their products.
Digital catalogues can be shared on the go and ensure higher number of returning customers with simple observation.
Enhance the Conversion Ratio
Printed catalogues require a long process of ordering and can eventually result in disinterested customers. Digital catalogues can ensure higher degree of interaction with the customers for the organization and enable the customers to make instant purchases. The time taken in making the decision and placing the order is reduced, thereby facilitating the customers to make purchases.
Help in Earning Customer Loyalty
Digital catalogues have an enormous benefit of engagement with reduced response time. It helps in providing the customers with product updates which eventually helps in developing a long-lasting relationship.
Imagine an advanced solution, which can offer all the above features with more possibilities related to digital catalogues.
Catalog Bar, can primarily be categorized as a digital cataloguing platform which can be used for multiple purposes. It is cloud based software, which can be accessed from multiple devices after initial configuration on web platform. There is no limitation on adding the categories, sub-categories, features related to a product. It can be readily used for storage of information like images, files, descriptions, stock levels and so on.
Few advanced level features are listed below:
- It can act as a sales enablement tool for sharing quotations on-the-go.
- It can help in capturing the sales orders, feedbacks of the customers and collecting the competitor information in real-time basis.
- It can also be used to give differential user access for prices, stocks on the basis of user groups.
- It can also be used in the offline mode and can be connected to share the information, once the connectivity is available.
- It can also be customized to suit the requirements.
- It can easily offer analysis of the products which are more popular in the market and help in better sales management.
- Since it is a cloud-based application, it is highly secure and offer enhanced customer utility.
- Lastly, with a 24-hour customer support it empowers the organizations to offer best product/services.
So, in order to strengthen the sales and marketing teams and offer empowered solutions to customers; Catalog Bar can be really useful.