You’ve probably heard that what you present is more important than how you present. But that’s not simply true. As per conversation analyst, it has been found that the way of your sales pitch is more effective than direct efforts. For a long time, Sales pitch is being supported by physical catalogs for their instant product overview.
So here, we avail some ideas for how can you modify those traditional ways to get the better response. And what will be the next and best step after such implementation.
Being a sales rep, you understand how catalog is vital for your sales pitch, as it can directly influence the buying decision. But how did you use those catalogs? Take a flashback your catalog-based sales approach. You’ve taken the paper catalog in which you had put your quality product with the appealing design. You reached and sales conversation starts, I think either you are speaking about your product or exploring your product features. Now, count how much attention your paper catalog grabs. I think, hardly it is two to three times.
Now come to the same situation with modified way. The thought process is same, you’re at your first sales prospect meet, intent is same, but the catalog you’re using will be the digital catalog. If it sounds digital then for sure it is on your smart phone or tablet, whatever you are using. Again, your sales pitch proceeds and you’d started with mobile catalog app. Being into the techie world, people love to be tech-friendly. So, your first impression will be outstanding for using online catalogs.
Next, if you are with a paper catalog, then it’s working is limited until you’ve done with product presentation. But if you have mobile sales app kind of tool, then more sales steps can be performed.
Those steps are, if you make the interest in user’s mind, then instantly you can switch to order taking module available on your online catalog. Immediately allow your customer to select their choice and proceed for Add to cart option, and make your sales order done.
Or in a case of any delay, enable your client for a further feedback session. And add an additional inquiry for further follow-ups on the same sales catalog app.
Above activities sounds more realistic. I hope you’ve found your perspective in suggested modified ways. Make your move today with Catalog Bar.