Consider that your company is offering the products that will need to be sold through both direct and indirect sales process. For each system, you will need different methods of selling a different product with the different price. Both systems need the arrangement to deliver the products to the end customers and the prices of these products depend on the product you are offering.
How do you fix the price for the different sales process? Does your business have different paper catalogs for different sales strategy? Or do you mix products price in the same catalog?
Segregate products and prices for different sales strategy
Companies which have both direct and indirect sales follow the thumb rule for pricing the product –selling different products through different channels. In this method, it won’t be too difficult to arrange the prices.
As an example, your company produces chair and table and the products are sold through both direct and indirect sales processes. This means the business needs the separate list of product and price for each system. Let’s assume that you are selling all the chair items through direct sales and all the tables through channel partners.
Generally, you cannot allow the retailers to know the product price for wholesalers. In this way, distributors should not be allowed to see the deal between the channel partners and sales team. In the direct sales, the products are directly distributed to the sales team. This involved a physical interaction of salespersons with customers. The in-house sales teams are recruited by the company.
In channel sales, the distribution of products is operated through a series of buyers and sellers such as wholesalers, dealers, retailers, and salespersons.
Single digital catalog for both types of sales
On a paper-based catalog, you will have to publish two or more types of separate catalogs for each sales process. In this method, you have to print the products for the sales team in one catalog and for channel partners in another catalog. You may be obliged to create catalogs for multiple users like distributors, wholesalers, retailers, and end customers. This method will consume enormous time and energy. Again, mixing of all the information in one paper catalog could lead to confusion.
With digital catalog builder Catalog Bar, you will need only one catalog application for both direct and indirect sales use. On this B2B e-commerce platform, you can add and categorize any range of products and their prices. You won’t have to worry about “mix up” situation in this system. You can just touch a button and all the information of a product will be highlighted.
User management helps you categorize e-catalog users
Catalog Bar allows you to add multiple users and arranged them in separate groups. You can highlight them the products in a separate way. This is one of the most prominent features of a digital catalog that makes it stands alone as compares to others. With this catalog app, you can create multiple groups of users such as sales team, distributors, wholesalers, and retailers. In this system, you can manage the users for their accessibility to the catalog.
With this dynamic content management system, you can allow or block a specific group of users from viewing the products and the price. As an example, you have a category where the products and the price for the sales team group are added. You can permit multiple users in sales team to view this specific category and block other groups. You can manage other categories for other users groups. Catalog Bar is available for devices like desktops, tablets, and mobile phones.
Control your sales at your fingertips
With catalog software, you can learn about the current product price and market demand without having to watch business news bulletins. The potential online app Catalog Bar allows you to know which users group is requiring which products. With this web and mobile catalog app, you can also interact with your customers through customs forms. Buyers and partners can use the customs forms as sales order system and they can also be used as feedback or survey forms.
Another plus one point of Catalog Bar is you can upload any information without internet. If you are travelling to a location where there is no internet connectivity, you can upload any information on your mobile catalog app. You can update it when you get access to the internet.